Geraldine "Geri" Huston MBA

BIo Pharmaceutical Consultant
Industry Expert
Sarasota, Florida 34275

Geraldine Huston, MBA, is a seasoned pharmaceutical industry professional with extensive experience spanning clinical sales, account management, market access, marketing and medical research. She began her career in 1985 working in medical research on cardiovascular and neurological therapies, including stroke treatments such as Ticlopidine for transient ischemic attacks and Cardene for hypertension. Over time, she transitioned into marketing and pharmaceutical sales, building a long and successful career educating physicians and healthcare systems about innovative therapies across multiple therapeutic areas including oncology, hematology, rare disease, gastroenterology, gynecology, anesthesiology, rheumatology, endocrinology, cardiology, and neurology. Throughout her career, Geraldine has held key roles with major pharmaceutical companies including Roche, Genentech, Bayer, GlaxoSmithKline, and AstraZeneca. She has worked extensively in oncology and rare disease markets, managing national accounts, negotiating group purchasing organization (GPO) contracts, and supporting market access strategies for leading therapies. Most recently, she served as National Oncology Account Director at Edenbridge Pharmaceuticals, where she supported the launch and market strategy for Hemady (dexamethasone) for multiple myeloma across major oncology networks. Her work has included collaborating with integrated delivery networks, specialty pharmacies, and oncology alliances to improve access to life-saving treatments. Today, Geraldine serves as a biopharma consultant and industry expert with Guidepoint Market Research, where she advises on sales, drug development, product launches, and pharmaceutical training initiatives. Her consulting work allows her to draw on decades of industry insight while maintaining flexibility in her career. Geraldine earned her Executive MBA from the University of Phoenix and a Bachelor of Science in Business Administration with a focus on marketing and economics from San José State University. In addition to her professional accomplishments, she is deeply committed to volunteering service, with organizations such as American Red Cross, Second Harvest Food Bank, ASPCA and St. Jude.. A single mother who raised four children while building her career in California, Florida and National Accounts. In her free time, Geraldine enjoys International travel, hiking, camping, quality family time, volunteering and animal rescue. Geraldine’s journey reflects resilience, dedication, and a lifelong commitment to advancing healthcare and improving patient lives.

• University of Phoenix - Executive MBA, Business Administration, Management
• San José State University - Bachelor of Science - BS, Business Administration, Marketing and Economics

• MBA
• Pharmaceutical Sales Training

• President's Club
• Marketing
• Launch
• Teamwork

• Community volunteering
• Church involvement
• Animal rescue

Areas of Specialization/Expertise

  • Industry expert
  • Drug development
  • Training
  • Pharmaceutical sales
  • Medical research
  • Marketing
  • Market Access
Q

What do you enjoy most about practicing medicine?

I am passionate about improving patient lives is why I've been in the industry as long as I have. I thrive on the science and knowing that I'm making a positive impact for my patients, their families and caregivers.

Locations

USA, Sarasota, Florida 34275